Make A Live Streaming Event You’d Actually Watch!

What’s the best advice for making good live streaming events? Produce an event you’d actually watch. Unless you’re really unusual, there will be others who want to watch your stream too.

Almost anyone can produce a live streaming event these days. It’s quick, easy and affordable. With very minimal equipment and only a few clicks, you can become an Internet broadcaster. But viewing audiences also watch television and professionally produced live streams and have become accustomed to a certain level of quality and professionalism.

Are you ready to provide the quality that your audience wants?

The first and most important aspect of a good production is its location. You need to personally evaluate your venue to make sure its appropriate. Whether it’s a single camera on a baseball field or multiple cameras in a meeting hall, you won’t benefit from lots of wind or background noise. And you’ll need plenty of light, good places to put cameras and access the night before and immediately after your production.

Then, try to visualize your complete production in your head to see where you need make changes to your plan or take additional actions. Is it conceivable that performers won’t stay behind the scenes and will want to enter from the audience instead? Do dressing rooms need to be moved so that there’s no possibility of a camera accidentally panning to a shot that includes people changing clothes? The best live streaming event producers think of these things in advance rather than apologizing for their oversights after the fact.

And is there a possibility of sound coming through from a nearby room or of the pictures on the walls in your meeting room being copyrighted? You don’t want to be held liable for broadcasting any images or sounds you don’t have permission to use.

And this just scratches the surface of things to keep in mind. When you make a live streaming event, you have to think through every aspect of your production to make sure you’re creating something that’s watchable by a wide variety of people who are used to professional productions.

Use Best Practices When Setting Up Cables And Cameras For Live Streaming

When setting up for a live streaming event, it makes sense to use established best practices when preparing cables and cameras. This will get you great results and the highest possible level of safety and reliability.

Running Cables Correctly

Once you’ve decided on the best location for your switcher, all cameras and the rest of your gear, you’ll need to run the cables. If the presentation includes only a single person behind a desk, for example, the camera can be 6 to 8 feet from the subject and other equipment as near to that location as possible.

You’ll probably be running HDMI cables for your small live streaming event, and those need a single boost from a hardware repeater if they will be run for more than 10 meters. But in a simple setup, 10 meters is usually plenty.

If you’ll be doing something a bit more complex and need multiple cameras, you may want to run coaxial SDI cable since you can run it for a distance of up to 100 meters before there’s any degradation. The distance between all cameras, mics, switchers and other equipment is involved in determining the amount of cable you need to lay down.

To be safe, we always recommend bringing twice as much cabling as you expect to need because there could be failures or obstacles to cable around. Remember to secure all cables with gaffer tape or clips and do whatever else is necessary for complete safety and to comply with any regulations or requirements.

Positioning Cameras Right

There’s both art and science involved in position cameras for a live streaming event, and getting it right can make a huge difference in picture quality. Only lighting and sound as important as camera positioning.

It also makes sense to use good cameras. While cheap webcams can do the job, pros want HD video, and that comes from HD-SDI cameras and XDCAM camcorders, which can cost thousands. In many cases, you may be able to rent these camera, however.

Remember to take into account what kinds of connections these camera and all other pieces of equipment will require. We recommend investing in walkie-talkies or other communication devices so camera people and others on your technical crew can communicate, and this could require some minor wiring as well.

When you pay attention to your cameras and cabling, you can produce a higher quality live streaming event than you ever thought possible.

Never Underestimate The Power Of Good Lighting For Live Broadcasting!

The quality of lighting can significantly enhance just about any kind of presentation. Amateur video looks much more professional when the lighting is good, but bad lighting can make professionally shot video even with transcoding enabled look like it was done with a webcam. Your presentation or event may not require an artsy look, but it needs to be well lit nonetheless.

Here are some suggestions for obtaining great lighting:

Diffuse
Don’t shine light directly on a subject but instead diffuse it in some way so that it can provide a more natural look. Shining a light directly on someone highlights imperfections and creates an unpleasant shine and glare.

Eliminate deep shadows
Nothing looks worse on camera than unnecessary shadows. Adjust a light so that it bounces off a wall — or add some additional lights on the other side to eliminate shadows. Shadows on the face and distracting exaggerated shadows of flapping arms are especially unpleasant.

Avoid lighting too evenly
Lighting that’s too even can actually look unnatural, distracting from the natural variations in tone and texture of your subjects and their backgrounds. In general, plan for more light from one direction than from the other to mimic a natural appearance.

Don’t overlight faces
And make sure makeup on your subjects is appropriate for the type and amount of light. You want subjects to look healthy and natural without looking made up. It’s a difficult balance to achieve, especially with some subjects, but it’s worth trying.

Learn from professional events
Rewatch events that you think are particularly well done, watching the lighting instead of the content. You’ll see how the lighting enhances the event but doesn’t detract from it. Especially with live events, getting the lighting right can dramatically increase professionalism.

Use LED fixtures. If you must bring in additional lighting, use LED fixtures. These are lightweight, don’t get very hot and don’t consume much electricity. This means they are easy to maneuver and easy to take down and take back with you.

When you take proper lighting into consideration, you can dramatically enhance the quality of your event. And that will make everyone look better. To take your stream to a whole new level you can always add live transcoding to your stream to make it super compatible with all devices!

Live Event plus streaming on the web

Today every single live event such as a concerts and conferences are broadcasted live. Everyone now understands the true value of putting something out on the internet. Its even easier now than ever since something as simple as a mobile phone can be used as a camera. Most phones today can record in full 1080p so there is no need for super expensive cameras like before. Another great advance that made mobile streaming possible was faster data to phone. With 4G on certain carriers you can reach speeds of up to 40mbps when you have a signal. This makes uploading of videos and other media super easy. Streaming is taking the world by storm.

Video Encoders
If you go on the app store for any mobile device you will find no shortage of video encoders. Live encoders are what allow you to capture footage and convert it to a specific format to be able to send to the streaming companies network and eventually broadcast to the web. Some encoders also include capabilities to record locally for backup reasons.

Audio Broadcasting
Audio is also another form of media that can very very easily be broadcasted to the web. Its no where near as important and is used to be but its still very widely used when it comes to things like churches or other meeting type events. Some large companies use audio to share their monthly meetings.